LEGO 90 Years of Play for Westfield NZ.
THE BRIEF //
We love working with brands that share our values, so when Westfield asked us to design a school holiday activation to celebrate 90 Years of Play with LEGO®, we jumped at the chance. The activation had to be adaptable to work across all five NZ centres and adhere to LEGO’s brand guidelines.
THE THINKING //
We began with an idea; to explore the different styles of play. We designed an underfoot flowchart, a series of playful questions to identify your play personality and lead you to a corresponding activity.
THE MAKING //
Being LEGO’s 90th birthday we dialled up the party vibes with balloons and confetti and sprinkled each activity with LEGO detailing.
We created a custom LEGO car race track, colour your own LEGO sticker set station and a firm favourite; minifig bowling.
THE SUCCESS //
Our team simultaneously rolled out activations across all five NZ centres and had kids from all over the nation celebrating LEGO through play.
CONCEPT, CREATIVE DIRECTION, BRAND IDENTITY, ASSET BUILD, SIGNAGE
RED CREATIVE //
WESTFIELD NZ
CLIENT //
WESTFIELD CENTRES NZ WIDE
VENUE //
THE SIGN COMPANY, COLAB, BALLOONZ, BROWN KIWI
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“The whole activation has been such a hit. The team from Flow were incredible with the kids.”
WESTFIELD ALBANY
