Lost Garden pop-up at Huami.
THE BRIEF //
We were commissioned by Lion to design an On-prem pop up for Trinity Hill’s brand Lost Garden. Existing infrastructure needed to be utilised and consideration given to the outdoor nature of the space.
THE THINKING //
Being a fledgling brand, little existed in the way of brand collateral so the challenge was to interpret the essence of the brand appropriately for the space.
We envisioned a relaxed courtyard bar, one part whimsy, one part sophistication, aligned with the brand promise of “Sociable Escapes”.
THE MAKING //
Beginning with grand garden gates at the entry, we transformed the courtyard at Huami.
We developed additional brand assets to add depth to the aesthetic including a number of repeating patterns to be used in signage on the face of the building and table tops. A bespoke bar and bar back fit seamlessly into the space and whimsical florals completed the look.
THE SUCCESS //
The space was well utilised over the period of the pop up. Even from outside, there was strong brand presence for Lost Garden. Created assets were able to be stored for future activations.
CLIENT //
LION
VENUE //
HUAMI, SKY CITY
SUPPLIERS //
ROLLERCOASTER
CONCEPT, CREATIVE DIRECTION, ASSET CREATION, BESPOKE SIGNAGE, FLORAL STYLING
RED CREATIVE //
RESULTS FROM THE REAL WORLD //
“Red Creative did an amazing job of the set up and was bang on with branding.”
LION
