Spring for Westfield Albany.
THE BRIEF //
In the wake of Covid, Westfield Albany asked us to help inject vibrancy and ambience back into the centre with their spring campaign.
The campaign was built around membership acquisition for W+ and so we were asked to consider multi purpose assets that could be rolled out across a number of different engagement opportunities.
THE THINKING //
This activation was all about careful logistical planning and clever design. We worked hard to ensure maximum impact for budget over a two month activation period.
THE MAKING //
We designed a series of assets in the signature spring colour palette that could be used in a number of ways. Our Planter box set housed a jumbo screen for Father’s Day Sport viewing. It transformed into an always on back drop for spring give aways and then later became the entry to the potted plant holiday workshop.
THE SUCCESS //
We rolled out two months of back to back activation inclusive of Father’s Day and school holidays.
Each activation was carefully considered to drive membership acquisition.
CONCEPT, CREATIVE DIRECTION, ASSET BUILD, SIGNAGE
RED CREATIVE //
WESTFIELD MANUKAU + WESTFIELD ST LUKES
CLIENT //
WESTFIELD MANUKAU + WESTFIELD ST LUKES
VENUE //
MUJINTU, THE SIGN COMPANY, DOWN TO EARTH, MILLIE CREATIVE
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“Thanks for being so amazing with spring, it’s made it really seamless for us!”
WESTFIELD ALBANY
