Winter Fashion for Westfield St Lukes.
THE BRIEF //
Westfield St Lukes commissioned us to build a temporary, fitting-room inspired space to showcase winter fashion. Shoppers could book a session with a stylist to put together winter looks from the centre’s fashion retailers.
THE THINKING //
Inspired by the seasonal colour palette, we envisioned a contemporary space with bold colour-blocking and warmth. Beginning with bespoke event branding to be rolled out across signage and completed with furniture and fittings in the colour palette, the space was an inviting opportunity for consumers to connect with retailers in a fresh way.
THE MAKING //
Given the personal nature of the event it was important that the space conveyed a sense of discretion and privacy from the buzz of centre court, while maintaining maximum line of sight to surrounding retailers. We achieved this with a carefully designed shell structure with cut-outs. Definition of the space was enhanced with raised flooring and a stepped entrance.
THE SUCCESS //
In the first of it’s kind at Westfield St Lukes, the Winter Wardrobe campaign set a new precedent for activation standards.
CLIENT //
WESTFIELD ST LUKES
VENUE //
WESTFIELD ST LUKES
CONCEPT, CREATIVE DIRECTION, ASSET BUILD, SIGNAGE, GARDEN INSTALLATION
RED CREATIVE //
DARBY + GREY, ROLLERCOASTER, I’LL HANG IT HERE, MADE OF TOMORROW
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“Another successful activation. The space worked brilliantly and as always attention to detail was on point.”
WESTFIELD ST LUKES
