Melbourne Cup for American Express.
THE BRIEF //
We were commissioned by Lemonade Design to curate a corporate hospitality space for their client American Express.
The look and feel needed to be true to the AMEX aesthetic and brand guidelines without any significant changes to infrastructure on offer.
THE THINKING //
We loved the bold graphic line work and recognisable colour palette in the AMEX brand guidelines. We knew that to create a look and feel that was clean and sophisticated in a constrained space, premium finishes would have to be considered.
THE MAKING //
We were thrilled to be the first to utilise the gorgeous racetrack tables from Darby & Grey - paired with ghost chairs, their sleek minimal lines were the perfect base for a completely bespoke table setting.
From the silver melt pendant lights, and branded drapes to the custom signage, and avant-garde floral installations the tone was stylish, sophisticated and uniquely AMEX.
THE SUCCESS //
The space was bright and airy, the finishes premium and sophisticated and each guest received the VIP American Express experience.
CLIENT //
LEMONADE DESIGN
VENUE //
AUCKLAND RACING CLUB
CONCEPT, CREATIVE DIRECTION, EVENT PRODUCTION, BESPOKE SIGNAGE, FLORAL STYLING
RED CREATIVE //
DARBY & GREY, FLORAL STYLIST, LA LUMIERE
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“This is just a short but big thank you from us here at Lemonade and Amex. You made us all look mighty flash! Amex was well impressed, and you were well acknowledged in the thank you’s on the day.”
LEMONADE DESIGN
