Ladies Long Lunch for Auckland Racing Club.
THE BRIEF //
When Auckland Racing Club asked us to design an intimate tasting event for a handful of influential women, we envisioned a bold, summer-inspired setting taking cue from the luscious tones of The Ned Rosé.
THE THINKING //
With the event taking place in the newly completed stables, one of the challenges of this project was to create an impact while letting the setting shine. Keeping the look striking yet unfussy was key in achieving the convergence of these two requirements.
THE MAKING //
We began by developing a simple event identity to be used on bespoke signage and menus. Modern floral and bold accents in a striking colour palette of pinks and reds set against crisp white was the perfect match for a gorgeous summer’s day and a glass of chilled rosé.
THE SUCCESS //
Thirty lucky women were treated to the best of Auckland Racing Club hospitality and enjoyed a tasting with the event sponsor The Ned.
The event was such a success it was repeated in subsequent years.
CLIENT //
AUCKLAND RACING CLUB
VENUE //
AUCKLAND RACING CLUB
SUPPLIERS //
INSPHIRE, RAJ TENTS
CONCEPT, CREATIVE DIRECTION, EVENT STYLING, FLORALS, BESPOKE SIGNAGE
RED CREATIVE //
RESULTS FROM THE REAL WORLD //
“Red Creative came on board to assist us with styling our annual Ladies’ Long Lunch. The result was an elegant, attractive space that was commented on by many who attended. The team were so easy to deal with, helping us create signage, custom floral and making suggestions to elevate the table to the next level.”
AUCKLAND RACING CLUB
