Mini Keepers for Westfield St Lukes.
THE BRIEF //
We were tasked with designing a school holidays activation that celebrated the partnership between the Auckland Zoo and Westfield St Lukes.
THE THINKING //
We wanted the activation to tap into the same feeling of adventure and excitement that comes from a visit to the zoo. Instead of focussing all of the activation in centre court we designed a scavenger hunt that would keep kids engaged as parents shopped.
THE MAKING //
The set for Mini Keepers was colourful and quirky, combining hand drawn characters with bold patterns and shapes. Taking centre stage, six free standing displays featured some of the well known animals who reside at Auckland Zoo and fun ways kids could join in conservation efforts.
Craft tables and face painting stations were finished with the same graphic treatment and colourful animal clues on decals featured throughout the mall.
THE SUCCESS //
Nearly 1000 kids gained their Mini Keepers badge over one week of school holidays. Mini Keepers was such a success it will be making a reappearance at St Lukes in the near future!
CONCEPT, CREATIVE DIRECTION, BRAND IDENTITY, ASSET BUILD, SIGNAGE
RED CREATIVE //
WESTFIELD ST LUKES X AUCKLAND ZOO
CLIENT //
WESTFIELD ST LUKES
VENUE //
THE SIGN COMPANY, TOTAL SIGN SOLUTIONS
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“The Mini Keeper activation was a real hit this week and we are stoked with the turnout and how it all came together.”
WESTFIELD ST LUKES
