Studio Move for Westfield Albany.
THE BRIEF //
We were tasked with designing a school holidays activation that could become a regular feature for Westfield Albany, building customer loyalty and cementing their position in the community as a go-to destination for families.
THE THINKING //
When we first concepted Studio Move our primary objective was to dial up the fun and vibrancy. In a move away from the traditional, craft-based school holiday activation, we chose to focus instead on creating a safe space for kids to explore self expression through movement.
THE MAKING //
The set for Studio Move had to be colourful and fun. Taking centre stage, a large backdrop framed the space and doubled as the perfect photo moment.
The vibrant artwork from the backdrop continued onto the floor over a foam mat providing a safe surface for kids to move freely.
THE SUCCESS //
Over 800 children jumped, wiggled and danced their way through sessions with the awesome team of Flow instructors. So much fun was had that kids were coming back for second sessions.
CONCEPT, CREATIVE DIRECTION, BRAND IDENTITY, ASSET BUILD, SIGNAGE
RED CREATIVE //
WESTFIELD ALBANY
CLIENT //
WESTFIELD ALBANY
VENUE //
FLOW ACADEMY, THE SIGN COMPANY, TOTAL SIGN SOLUTIONS
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“The whole activation has been such a hit. The team from Flow were incredible with the kids.”
WESTFIELD ALBANY
