Mothers Day for Westfield NZ.
THE BRIEF //
Westfield asked us to create an in centre moment to celebrate Mothers. The look needed to be feminine and incorporate the seasonal colour palette of yellow and pink.
THE THINKING //
Given the scale of the campaign, we wanted to leverage the opportunity to commission a local artist. Artist’s licensing costs could be shared amongst the centres and they would have use of an asset that would be cohesive throughout the campaign.
THE MAKING //
We commissioned Alice Berry to create an original painting in the colour palette. Alice’s beautiful work was used throughout print, installation and digital across five NZ centres.
THE SUCCESS //
Mum’s throughout NZ were gifted chocolates, phone grips, everlasting blooms gift wrapping and gift tags all bearing our bespoke Alice Berry print and hundreds of keepsake pictures were taken.
CLIENT //
WESTFIELD NZ
VENUE //
WESTFIELD CENTRES NZ WIDE
CONCEPT, CREATIVE DIRECTION, COLAB, ASSET BUILD, SIGNAGE, FLORAL INSTALLATION
RED CREATIVE //
ALICE BERRY, THE SIGN COMPANY, HOUSE OF CHOCOLATE, INK BERRY CALLIGRAPHY, DIAMOND EVENT HIRE
SUPPLIERS //
“Thank you so much for thinking of me for the campaign. I loved seeing it all come to life! You did an amazing job.”
ALICE BERRY
RESULTS FROM THE REAL WORLD //
