Santa’s HQ for Westfield St Lukes.

THE BRIEF //

In this fun-filled brief we worked across Westfield St Lukes to bring the Christmas spirit to life.

We were asked to transform an empty tenancy into a multi-purpose Christmas themed space and carry the look and feel through to a much smaller Christmas zone beside busy centre court.

THE THINKING //

With Westfield St Lukes undergoing significant infrastructure improvements we wanted to ensure that each space was vibrant and fun, lifting the centre ambiance.

We carefully considered each element to ensure the spaces could accomodate multiple activities and that many could even be repurposed beyond Christmas.

THE MAKING //

We built on the supplied starry nights aesthetic and added bold patterns and punchy colours throughout to bring each element to life.

The main tenancy space was transformed into The Christmas Control Room - Santa’s operational headquarters. Pipe detailing, world time zone map and sleeps till Santa counter, transported families to a Christmas experience of wonder and joy. The space was used for a letters to Santa activation, Christmas play space and gift wrap.

Downstairs, we transformed a tiny 8m2 footprint with a structural pillar into the perfect zone to drive engagement with the Westfield Membership Christmas competitions. We cleverly built the pillar into the activation, transforming the space into an extension of Santa’s operations.

THE SUCCESS //

Both spaces were hugely successful. Throughout the Christmas period thousands of shoppers had a gift wrapped, wrote a letter to Santa, donated to Westfield charity partners or entered to win one of the fantastic prizes on offer.

The tenancy transformation was so well received that post Christmas we were commissioned to transform it into an always on Kids play area.

CONCEPT, CREATIVE DIRECTION, BRAND IDENTITY, ASSET BUILD, SIGNAGE

RED CREATIVE //

CLIENT //

WESTFIELD ST LUKES

VENUE //

WESTFIELD ST LUKES

SUPPLIERS //

THE SIGN COMPANY, CARPET & RUG CO, MUJINTU, ROLLERCOASTER