Derby Day at Auckland Racing Club.
THE BRIEF //
We have been proudly partnering with ARC since 2009, ensuring hospitality spaces throughout course are consistently styled to a high standard.
THE THINKING //
Derby Day is always an exercise in elegance and sophistication. Traditional black and white is used each year, so the challenge is to keep things looking fresh and engaging while repeating elements that we know work well in the spaces.
THE MAKING //
Welcoming guests on course, we dressed a massive truss arch with entirely fresh florals, emblazoned with bespoke ARC signage. No ticketed space was left unattended with entry installations, table decor, signage, photo opportunities and branded pop up activations; all expertly managed by our team.
THE SUCCESS //
Another successful Derby Day at Auckland Racing Club. Thousands of race-goer’s experienced ARC hospitality with a sprinkling of Red Creative Magic.
CONCEPT, EVENT STYLING, FLORALS, BESPOKE SIGNAGE, PRINT
RED CREATIVE //
AUCKLAND RACING CLUB
CLIENT //
AUCKLAND RACING CLUB
VENUE //
PRETTY PROP SHOP, CENTREPIECE, HANSENS, NZ FOLIAGE BROKER, EDWARDS, LASER INNOVATIONS
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“Thanks to the team for all the hard work this week. As always, it was great to know all of the details would be taken care of. ”
AUCKLAND RACING CLUB
