Melbourne Cup for CBRE.
THE BRIEF //
Old world racing glamour. Having been located in the same marquee venue for consecutive years, one of the challenges for this project was to design a completely new look and feel with minimal change in floor-plan to maintain maximum functionality in the space.
THE THINKING //
The races have always been associated with elegance and celebration. A time to dress in your finest, indulge in a glass or two of your favourite tipple and absorb the exhilaration of the track. We wanted CBRE’s guests to feel they had been transported in time and place.
THE MAKING //
We envisioned a transformation rich in textural detail. Beginning with soft chiffon draping in panels from ceiling to floor combined with luxe chandeliers and completed with custom signage, floral installations and chrome gold furniture the tone was elegant and opulent.
THE SUCCESS //
Another successful event for our clients CBRE. Guests came prepared for a good time and left feeling indulged with memories to last until next year.
VENUE //
AUCKLAND RACING CLUB
CONCEPT, CREATIVE DIRECTION, EVENT PRODUCTION, BESPOKE SIGNAGE
RED CREATIVE //
CBRE
CLIENT //
LA LUMIERE, DARBY + GREY, FLORAL STYLIST
SUPPLIERS //
RESULTS FROM THE REAL WORLD //
“The team at Red Creative have done it again... thank you for bringing our vision to life and creating something truly special. Always a pleasure to work with you and already looking forward to next year.”
CBRE
